Now is the Time

Now Is The Time is a global anthem dedicated to a vision of environmental care, social justice, and peace. Now Is The Time: Campaign of Global Unity is delivered to mass culture via dual production of a feature film and music videos including celebrity cameo appearances interspersed with powerful interview segments to raise awareness and involvement around critical global issues. Broad public distribution will inspire audiences globally to engage people in practical solutions – donate to plant trees, to buy/protect acres of rainforest, etc.

Now Is The Time serves as the consistent “face” for this solution platform and the Campaign of Global Unity is designed to have space for initiatives to expand and adapt as global adoption grows. The campaign will brand the song as an iconic symbol of the movement.

Diffusion of the brand and campaign will be supported by technology applications. For example, interactive Google Earth allows participants to see results of their actions and experience first hand video accounts of on-the-ground successes. Other social networking strategies and multimedia features will be woven into a top rated website to maximize the efficacy of the campaign.

Humanity stands at a crossroads where many technical and socio-environmental solutions are available, but we have not yet adopted these practices on a widespread basis. It begs us to ask the question, “Why not?” A culture change is needed and Arts are the signature of culture.

The movement to abolish slavery had an anthem – We Shall Overcome. This movement did not have a name but it had a song.

The international peace movement has an anthem – Imagine.

The movement to end global poverty and starvation had an anthem – We Are The World.

Now is a movement of Global Unity as we, Earth citizens, no longer have the luxury to separate environmental care, social justice, and peace from our basic survival needs. Climate collapse is the catalyst for this awareness because it does not have national boundaries. It is impossible to deny our need for collective human ingenuity to address climate changes as well as other world problems that compound the crisis of climate. We are at a tipping point of global awareness and activity that requires a galvanizing song.

Now Is The Time is that anthem.
Play Song
Song Lyrics

Now Is The Time: Campaign of Global Unity acts as a global phenomenon reflecting the transformation occurring on the planet. Humanity is in the midst of a cycle that is well recognized by the world's wisdom traditions. In an initiatory- or near death experience- one faces one's mortality and comes out the other side a more awakened being, with new priorities, to care for all life, stepping out of the infantile or adolescent mind into the role of steward, of wise elder. An essential component to this process, once one has had the radical shift that accompanies a visceral encounter with death, is the “welcome home," the embrace that awaits upon return from the initiatory ordeal, into a community of other initiates who together show the way forward. In the context of “the mess,” it is the embrace of this community of initiates, those already responding to global challenges having fully faced them, that serves as the light at the end of the tunnel, a beacon for those awakening to the magnitude of the situation, perhaps for the first time. This film and campaign will be carefully and deliberately designed to have the most effective balance of global challenges (initiatory ordeal) and solutions (welcome home) that inspire collective ingenuity to respond in all the myriad ways necessary to make it through this difficult time.

Campaign of Global Unity:

Now Is The Time – Anthem for Global Movement of Environmental Care, Social Justice, and Peace
Now Is The Time – Consistent brand – song, film, website, logo
Catch-phrase – “Now Is The Time for/to _________________” used in celebrity and thought leader interviews; widely disseminated marketing meme
Feature Film - celebrities and thought leaders from different critical global issue realms lead viewers on an initiatory journey through the challenges we face on the planet. Solutions and innovations are showcased, with the overt intent to activate the collective genius to respond to global challenges, as well as offer concrete actions people can take part in
Website – provides access to immediate actions visitors can take to make a difference, media that inspires and informs, a Google Earth component that maps crisis zones as well as solutions in action (i.e. you get inspired by the campaign, donate to plant trees, see results of tree planting on Google Earth…), short video testimonials, user generated media/mash-up component, etc.
House party/town hall meeting local gathering platform

Examples of projects Campaign of Global Unity supports:
Reforesting the Tropics, healing the lungs of Earth
Trees for the Future
Billion Trees Campaign
Preservation of threatened ecosystem land-regions (climate & biodiversity hotspots)
Rain Trust
Saving Species

Contact:
Troy Lush