provides data provenance
, a digitally signed chain of custody for news and information online.
That same chain of agreement can also include an automated online payment model for content producers.
Imagine a ratings system that's based only on facts — a system where data provenance tells the whole story. In seconds, you can see everyone who has handled your news story — who they are, where they are, and what their reputation is. With JLINC, each party responsible for producing, editing and disseminating news digitally signs their stories. This same chain of custody can also define exactly who is owed how much payment under that signed chain of agreement.
The ability to create signed, automated agreements that are also human readable, and therefore legally binding, will usher in a wave of new business models. One where advertising is based on each individual filtering the commercial information they actually want — and where some of the revenue derived from that new alternative to advertising funds the producers of reputation-based verified news that each individual consumes.
This can restore the quality of online information — bursting the filter bubble created by ad-tech and eliminating the click bait that it spawned. Freeing news and information for surveillance-based advertising neutralizes the major perverse incentive for misinformation and restores the possibility of civil discourse online.
JLINC is neither a blockchain nor an ICO, but uses some of the same key innovations in an elegant new way to provide 'automated cryptographically signed contracts' that control the exchange and use of data between databases, on entirely separate domains across the Internet.
This can at once restore a sustainable business model for journalism, and re-incentivize the quality reporting that we need to maintain an informed, engaged public, and counter misinformation.
Planetwork is seeking non-profit grant funding to develop a working demonstration of JLINC technology for journalism.