provides data provenance
, a digitally signed chain of custody for news and information online.
That same chain of agreement also includes an automated online payment model for content producers.
Imagine a ratings system that's based only on facts — a system where data provenance tells the whole story. In seconds, you can see everyone who has handled your news story — who they are, where they are, and what their reputation is. With JLINC, each party responsible for producing, editing and disseminating news digitally signs their stories. This same chain of custody can also define exactly who is owed how much payment under that signed chain of agreement.
The ability to create signed, automated agreements governing data will usher in a wave of new business models, where advertising is based on each individual filtering both the commercial and topical information they want — and where a portion of that advertising revenue flows back to the producers of fact-based news.
JLINC restores the quality of online information — bursting the filter bubble created by ad-tech and eliminating the click bait that it spawned, thereby neutralizing the major incentive for misinformation and restoring the possibility of civil discourse online.
This can at once restore a sustainable business model for journalism, and re-incentivize the quality reporting that we need to maintain an informed, engaged public, and counter misinformation.
Planetwork is seeking non-profit grant funding to develop a working demonstration of JLINC technology for journalism.